Fairtade Town Goals

The Five Goals of a Fairtrade Town

To be awarded Fairtrade Town Status Rayleigh needs to achieve the following five goals.

  1. Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade products (for example, in meetings, offices and canteens). ACHIEVED
  2. A range of Fairtrade products are readily available in the area’s retail outlets (shops, supermarkets, newsagents and petrol stations) and served in local catering outlets (cafés, restaurants, pubs).
  3. Local workplaces and community organisations (places of worship, schools, universities, colleges and other community organisations) support Fairtrade and use Fairtrade products whenever possible. A flagship employer is required for populations over 100,000.
  4. Media coverage and events raise awareness and understanding of Fairtrade across the community.
  5. A local Fairtrade steering group is convened to ensure the Fairtrade Town campaign continues to develop and gain new support.

An easy way to remember the goals is the 'Five C's':

  1. Council
  2. Commerce (retail and catering)
  3. Community
  4. Common Consensus (public support gained through media coverage and events)
  5. Captains (steering group)